In South Africa about 60% of the population is under served or unserved by current businesses. Of this 60% half is classified under the low Living Standard Measure (LSM) (i.e. LSM 1 – 4), also regarded as bottom of the pyramid (BoP). South Africa has a particular pattern when it comes to economic and spatial inequalities; this is as a result of 50-year policies of the apartheid regime before 1990.
In 1998, Thabo Mbeki (then the Deputy President of South Africa) argued the following in Parliament that; “material conditions …have divided our country into two nations, the one black, and the other white. … [The latter] is relatively prosperous and has ready access to a developed economic, physical, educational, communication and other infrastructure…The second, and larger, nation of South Africa is black and poor, [and] lives under conditions of a grossly underdeveloped infrastructure…Neither are we becoming one nation. ….Unlike the German people [after unification in 1990] we have not made the extra effort to generate the material resources we have to invest to change the condition of the black poor more rapidly than is possible if we depend solely on severely limited public funds, whose volume is governed by the need to maintain certain macroeconomic balances and the impact of a growing economy.”
(Mbeki, 1998) Though incremental changes have occurred as we approach second decade of democracy, more is still to be done. As young black professionals who grew up in these low LSM group, we have identified the following needs:
- To service the under served or unserved
- To formulate solutions to the problems we know too well.
- To be active citizen who partake in the NPC National Development Plan
- To help our government in shaping our country for the better
From these needs, Kasi Initiatives was founded. Kasi initiatives will bring forth a structure that will allow sustainable new innovative initiatives to incubate for intense interrogation before taking on rigours of incorporation. Our objective as Kasi Initiatives is to transform our townships into economic power hubs and in the process help alleviate poverty, while improving the living conditions of ordinary South Africans. Kasi Initiatives will enable individuals and groups (both private and public), working together, to create and invest in sustainable innovative initiatives that will benefit the low LSM/BoP groups.
To serve as a catalyst for coordinating resources and partnerships that promotes sustainable innovative initiatives that result in, economic self-sufficiency, community strengthening, and enhances the quality of life for the lower LSM groups.
Kasi-Initiatives has undertaken the responsibility to minimise the ever-wide economic gap between the have and have-nots by educating black communities about the benefits of investing; bringing them investment and lifestyle products that are affordable, reputable with great returns. This is our mission.
“By aiming to shift paradigm, we believe we can change investment and lifestyle behaviour.” – Thabitha Motau
Our vision is to be a brand synonymous with successful investment education and solutions to our customers. Furthermore, we aim to be a dominant and measurable contributor responsible for increasing statistics reflecting more investments by black people.
Kasi Initiatives commits to provide leadership, develop collaborative strategies, maximize resources, and improve the quality of life within our communities. Our goal is to coordinate and foster strategic partnerships with government, private sectors, public sector and township-based agencies to leverage resources essential to successful and sustainable innovative initiatives, developing human capital, sustaining a community safety net and transforming communities into economic power hubs.
- Organic Growth: Our approach to investments advocates steady growth, patience and commitment from our clients.
- Empowerment: Through education and product information, we awaken ‘investment senses’ of our customers as individuals or as groups.
- Mind Shift: Core to our education is the emphasis that investment is not an event but a lifestyle and culture – a way of life and it should be planned.
- Activism: We see it as our calling and purpose to be active participants in addressing economic social inequalities that exist in our society.
- Transparency: We value the responsibility entrusted to us by our customers. Each transaction is managed with utmost integrity and confidentiality.
Partnering with us is a worthwhile investment because…….
- Our reason for being is not limited to profits, we have a purpose greater than ourselves, and we call this ‘Profit with Purpose’.
- The focus of our company’s deliverables is on our core business i.e. delivering sustainable initiatives that changes lives.
- We have partnered with experienced and credible partners to ensure we bring you profitable investments.
- Our growth plans prioritises job creation and contributing to the country’s economic growth.
- To ensure constant improvement, we conduct periodic assessment, and encourage input of new ideas by our staff as well as our partners.
- We journey with our customers by providing them feedback and updates on a regular basis.
- We operate within the appropriate regulatory requirements and standards such as Financial Services Board.
- Our training consultants are qualified with wealth of experience and knowledge in investments and financial services.
The architecture of Kasi Initiatives business model is simple. The value proposition is based upon pre-defined steps, an incubation of an identified need within the low LSM segments that requires a practical solution and has high impact, the cost associated with the solution, the implementation of this solution, the expected impact of this solution, the sustainability of this solution and evaluation of spins-off from this solution and most importantly the creation of value for all stakeholders. This model creates an environment which is conducive for collaboration amongst participants, leading to increased innovative initiatives levels through shared goals.